Fiesta Bowl Committee - Fiesta Bowl | Fiesta Bowl

2018-19 Committee Chairman

Jeff Smith, Regional Marketing and Field Support Manager, Wells Fargo

Jeff Smith leads the 2018-19 Yellow Jacket Committee after being an active committee member since his involvement began in 2008. For eight years, Smith hosted a Cactus Bowl team during its stay for the annual college football bowl game played at Chase Field, serving as Team Host Chair for UCLA this past year. Smith has also served as a recruiting, sales and engagement commissioner and led the committee in fundraising for four years.

As regional marketing and field support manager for Wells Fargo, Smith played a large role in the Fiesta Bowl partnership with Wells Fargo, including re-vamping the new Wells Fargo Fiesta Bowl Par-3 Challenge that saw great success last November.

In his role at Wells Fargo, Smith is responsible for local marketing activities for Wells Fargo’s Community Bank in the Desert Mountain Region – Arizona, Nevada, New Mexico and Utah.

Smith earned a bachelor’s degree in business from Western State Colorado University and an MBA from Thunderbird School Global of Management. Smith also completed a master’s extension level of banking program from the Pacific Coast Banking school, graduating with honors.

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