Vet Tix Partners with PlayStation® Fiesta Bowl and Cheez-It® Bowl for Expanded Send-A-Vet program - Fiesta Bowl | Fiesta Bowl

Vet Tix Partners with PlayStation® Fiesta Bowl and Cheez-It® Bowl for Expanded Send-A-Vet program

Jun 13, 2019

PlayStation Fiesta Bowl to offer veterans at least 700 tickets to CFP Semifinal Game

SCOTTSDALE, AZ –  The PlayStation Fiesta Bowl and Cheez-It® Bowl continue their tradition of saluting our veterans by expanding their partnership with Vet Tix to provide tickets for veterans and their families.

Vet Tix will join the “Send-A-Vet” program as the presenting sponsor with a minimum donation of 700 tickets to the PlayStation Fiesta Bowl for each of the next four years. Veterans and currently-serving members of the military will sign up online free of charge and after their service is verified, they will be able to request free tickets.

“The longstanding support and passion for the Vet Tix mission by the Fiesta Bowl has been vital to our success,” said Mike Focareto, CEO and Founder of Vet Tix. “Our partnership with the PlayStation Fiesta Bowl provides our veterans, currently-serving military and first responders the opportunity to attend one of the highest-demanded events at a time of the year when there is additional focus on family. For many, experiences like this bowl game create unforgettable memories and assist our VetTixers by making them feel appreciated by and connected to their community.”

In addition, the Cheez-It® Bowl will continue its involvement in the program through the Community Champions donation program which has helped donate 6,300 tickets to veterans over the last two years. Community Champions allows fans to honor these local heroes and show appreciation for their service.

“We are extremely excited to build on our ‘Send-A-Vet’ program,” said Mike Nealy, Executive Director of the Fiesta Bowl. “With the addition of the PlayStation Fiesta Bowl along with the Cheez-It® Bowl, we are able to reach more of our veterans and offer a memorable experience for them and their families.”

Fiesta Bowl’s partnership with Vet Tix provides military veterans an unforgettable experience in appreciation of their service and sacrifice. Vet Tix provides tickets to events to help reduce stress, strengthen family bonds and provide life-long memories. Since its inception 10 years ago, Vet Tix has provided nearly seven million tickets to active and former military members.

Fast Facts about the partnership:

  • Vet Tix will be the presenting partner of the Send-A-Vet program for both the PlayStation Fiesta Bowl and the Cheez-It® Bowl
  • Vet Tix will be the presenting partner of both games’ opening ceremonies
  • VetTixers volunteers attending the PlayStation Fiesta Bowl will hold the flag during opening ceremonies
  • Tickets to the Cheez-It Bowl will be donated by the public through the Community Champions donation program
  • There will be an in-game salute to service appreciation at both games
  • The 49th annual PlayStation Fiesta Bowl will take place on Saturday, December 28, 2019 and is a College Football Playoff Semifinal host
  • The Cheez-It® Bowl kicks off on Friday, December 27, 2019 at Chase Field in downtown Phoenix
  • “Send-A-Vet” joins “Send-A-Kid” and “Send-A-Teacher” to provide the gift of memories to Arizona’s veterans, youth and teachers

The Cheez-It® Bowl kicks off an exciting local college football bowl season, which also includes the PlayStation Fiesta Bowl, this season a College Football Playoff Semifinal, and the Desert Financial Fiesta Bowl Parade, presented by Cheez-It®. Through these events, the Fiesta Bowl organization has donated over $12.5 million to Arizona nonprofits in the last eight years – including more than $7 million in the last three years alone.

The Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, it believes in the importance of community outreach and service. Through charitable giving, the organization strives to enhance Arizona nonprofit organizations that contribute to the success of communities through youth, sports and education. Since 1971, the Fiesta Bowl has worked to increase its footprint across the state and work to benefit Arizonans year-round, during and outside of bowl season.

Veteran Tickets Foundation (Vet Tix), a national 501(c)(3) nonprofit, provides free tickets to sporting events, concerts, performing arts and family activities to currently serving military, National Guard and Reserves, veterans of all eras, immediate family of those killed in action, and VetTixers’ caregivers. Since 2008, Vet Tix has provided approximately 6.8 million free event tickets to more than 1.2 million members. In 2018 Vet Tix launched 1st Tix, which provides the same service to our nation’s current and retired law enforcement officers, firefighters, and EMTs. These events help veterans and first responders reduce stress, strengthen family bonds, build lifelong memories, and encourage them to stay engaged with American life and their local communities. Vet Tix spends over 95 percent of its revenue on programs, ensuring that we give back to those who have given so much. Visit and to learn more, and follow us on InstagramTwitter and Facebook.