Fiesta Bowl Names Jeff Smith as Yellow Jacket Committee Chair for the 2018-19 Season - Fiesta Bowl | Fiesta Bowl

Fiesta Bowl Names Jeff Smith as Yellow Jacket Committee Chair for the 2018-19 Season

Apr 17, 2018

Smith will lead fundraising and participation for 126-person committee

SCOTTSDALE, AZ – The Fiesta Bowl organization has appointed Jeff Smith as Chair of the Yellow Jacket Committee for the 2018-19 season. Smith’s one-year term starts immediately, following Jeff Golner who led the committee through the 2017-18 season.

“Jeff has been an instrumental part of the Fiesta Bowl organization since he first came on board 10 years ago,” said Steve Leach, Fiesta Bowl Chairman of the Board of Directors. “The Yellow Jacket Committee plays a large role in everything we do and represents this organization in a variety of roles year-round. We are not successful as an organization without an effective and engaged Yellow Jacket Committee and  I am confident that Jeff will work with the committee and the rest of the Fiesta Bowl family to build on past success and bring us to even greater heights.”

As Yellow Jacket Committee Chair, Smith will lead the fundraising and participation efforts of this year’s committee, which is comprised of 126 community leaders who volunteer their time to work with sponsors, volunteers, staff and the board of directors to support the Fiesta Bowl and its numerous events throughout the year. This past season, the committee raised nearly $3 million and helped to successfully execute all Fiesta Bowl events and charitable giving efforts.

“I am honored to be selected as the 2018-19 Yellow Jacket Committee Chair,” said Smith. “The yellow jacket has become a staple in this community, standing for much more than a bowl game. This jacket is about service, hard work and dedication. I’m proud to wear it and to lead the fine men and women who exemplify these qualities every day.”

Smith has been an active member of the Yellow Jacket Committee since his involvement began in 2008. For eight years, Smith hosted a Cactus Bowl team during its stay for the annual college football bowl game played at Chase Field, serving as Team Host Chair for UCLA this past year. Smith has also served as a recruiting, sales and engagement commissioner and led the committee in fundraising for four years.

As regional marketing and field support manager for Wells Fargo, Smith played a large role in the Fiesta Bowl partnership with Wells Fargo, including re-vamping the new Wells Fargo Fiesta Bowl Par-3 Challenge that saw great success last November.

In his role at Wells Fargo, Smith is responsible for local marketing activities for Wells Fargo’s Community Bank in the Desert Mountain Region – Arizona, Nevada, New Mexico and Utah.

Smith earned a bachelor’s degree in business from Western State Colorado University and an MBA from Thunderbird School Global of Management. Smith also completed a master’s extension level of banking program from the Pacific Coast Banking school, graduating with honors.

In addition to the PlayStation Fiesta Bowl and the Cactus Bowl, the hard work of the committee has allowed the Fiesta Bowl to enhance organizations that contribute to the success of their communities through youth, sports and education. Over the past seven years, the Fiesta Bowl has contributed $10 million to the Arizona community, including $2.5 million this season alone – the most of any college football bowl organization.


The Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, it believes in the importance of community outreach and service. Through charitable giving, the organization strives to enhance Arizona nonprofit organizations that contribute to the success of communities through youth, sports and education. Since 1971, the Fiesta Bowl has worked to increase its footprint across the state and work to benefit Arizonans year round, during and outside of bowl season.