SCOTTSDALE, AZ – The Fiesta Bowl organization has appointed John Torris as Vice President of Business Development. Torris comes to the Fiesta Bowl after nearly a decade of working in professional sports elevating sales performance.
Torris will lead the Fiesta Bowl’s ticket and sponsorship sales efforts and will work to expand relationships with other companies through sponsorships, donations and strategic partnerships.
“John is hard-working and well-respected within the sports industry but more importantly, he personifies what the Fiesta Bowl’s values are,” said Steve Mullins, Fiesta Bowl Chief Sales and Marketing Officer. “He has a proven history of generating record revenue and is recognized for his ability to develop and support his teams. His business-savvy mindset and willingness to help others will boost our sales efforts.”
In addition to the PlayStation® Fiesta Bowl and the Cheez-It® Bowl, the Fiesta Bowl organization hosts many community events throughout the year and has donated $12.5 million to the Arizona community over the last eight years, including $2.5 million to Arizona nonprofits in 2018-19.
“I am extremely excited to join the Fiesta Bowl family as it’s an incredible organization with a rich 48-year history of giving back to our community and producing world-class events with significant economic impact,” Torris said. “This role allows me to combine my experience in professional sports with my passion for creating unique partnerships in order to grow our impact on the community. I look forward to working with everyone at the Fiesta Bowl, including the Board of Directors, Yellow Jacket Committee, volunteers and staff, to continue providing value to our partners, fans and community.”
Torris joins the Fiesta Bowl from the Phoenix Suns, where he most recently served as the team’s Senior Director of Business Development. While with the franchise, Torris oversaw the premium sales and service teams as well as the membership and inside sales teams. With the help of his leadership, the Suns exceeded all new sales and retention goals during the 2016-17 and 2017-18 seasons.
Prior to coming to the Valley, Torris served as the Manager of Inside Sales for the Minnesota Timberwolves and Lynx. In this multi-faceted position, he worked as a recruiter, developer and served as a board member of the University of Minnesota’s Center for Sales Leadership & Education. Additionally, Torris helped the inside sales team set a department record for total sales during the 2015-16 season.
In 2009, Torris started his professional career working with the Atlanta Hawks/Thrashers and Philips Arena as a New Season Tickets Sales Account Executive. He spent nearly three years at that organization and became a top producer. In 2011, Torris joined the San Diego Padres as a Premium Seating & Suite Sales Account Executive where he focused on selling suites, club seats, and corporate partnerships, achieving all revenue goals during his time with the club.
Torris is a graduate of Colorado Mesa University with a bachelor’s degree in Marketing and a minor in Sports Management.
ABOUT THE FIESTA BOWL
The Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, it believes in the importance of community outreach and service. Through charitable giving, the organization strives to enhance Arizona nonprofit organizations that contribute to the success of communities through youth, sports and education. Since 1971, the Fiesta Bowl has worked to increase its footprint across the state and work to benefit Arizonans year round, during and outside of bowl season.