In 1971 nine visionaries broke into the ranks of the established bowl system, making Arizona’s first college football bowl game a reality. While the goal of those nine Fiesta Bowl Founders was to put into motion a post-season college football matchup, the organization has grown to be much more than a game.
The Fiesta Bowl’s vision is to be a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, we believe in the importance of fostering a culture of community outreach and service. Based in Scottsdale, the Fiesta Bowl hosts a variety of local events each year, as well as two elite bowl games – the PlayStation Fiesta Bowl held at University of Phoenix Stadium and the Cheez-It® Bowl held at Chase Field. At the core of our organization, though, is Fiesta Bowl Charities, which has contributed more than $10 million to Arizona nonprofits over the past seven years, including $2.5 million this past season alone.
